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Marketing Plan: The Significance?

Some app developers till today who are not as familiar with marketing, may ask why spend time on developing a marketing plan. The very thought of creating a plan conjures up ideas that a marketing plan...

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App Marketing – The Mechanism

A great marketing plan is your personal roadmap of how you intend to make your app generate a profit once it’s available on the Appstore. An iPhone/iPad marketing plan has some fundamental components...

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The App Marketing Pre-Requisites

The biggest challenge faced by most of the app developers is figuring out the best marketing strategy, tools and techniques to successfully sell their iPhone/iPad apps on the Appstore. The app might...

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App Promotional Text – Lighten It Up

In this ever busy society, people are reading less when it comes to their communication. Attention spans are short, and with the crush of information thrown at us each day, there is limited time to...

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The Android App Demand Generation

Demand generation is a process of delivering your apps’ marketing message to the most receptive audience and getting them to respond by reviewing and/or purchasing your app. Somehow, your app has to...

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App Pricing – The Implication

Let us consider that you have just developed an app and you are all set to upload it to the store. The one thing that bothers every developer is the “PRICE” factor. You as a developer keep trying...

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SEO Campaign – What has online PR got to do with it?

An online press release distribution can have a strong impact on the profit your website is making. Let’s find out how… Press Release provides the opportunity, ability, and functionality to push...

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Ascertaining Online Influencers

What is influence? It can be defined as “implicit or explicit effect of one thing on another”. What influences people online has changed dramatically in the last few years. The idea that the person...

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What is Digital Marketing Strategy?

Digital marketing strategy builds on and adapts the principles of traditional marketing, using the opportunities and challenges offered by technology and  the digital medium.User-centric thinking,...

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Immediate opening for Sales and/or Marketing manager

Hello Job Seekers, No. of Postings: 4 Location Bangalore Interview Date: July 25th – August 10th. Interview Process: First Round: Analytical Second Round: HR Requirements: 1. Candidate with any...

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Online Advertising – An Exploration

Online advertising in simple terms, is promoting service or product on the Internet. Online advertising encompasses adverts on search engine results pages, adverts placed in emails and on social...

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Online Advertising – How it Works

Online advertising rapidly followed the developing Internet. As customers are spending more time online, and hours spent on the Internet are eclipsing other media, the medium becomes increasingly...

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